The 1st Feast of Festivus.


240 years ago this week, a group of farmers, businessmen, and pretty much everyday people made a bet with life and death ramifications.

They decided to take on the most powerful government in the world and told them to take a long walk off a short pier.

On July 4, 1776, a group of men from 13 different colonies celebrated the 1st Feast of Festivus and had the boldest airing of grievances ever written -- they gave King George 27 grievances that they were no longer goi…

Why stocking up on toilet paper might be the dumbest idea EVER.

Take the anxiety of walking into a new Networking Group by learning Group Social Dynamics.

In the last email, we learned about the truth about Elevator Speeches.  No one likes giving them or (even worse) listening to them -- but everyone wants to make their networking experience effective.

Today's lesson is something that my mentors in The Community drilled into me time and again.

It's the Alchemy needed to take away the anxiety of walking into a new networking group and standing there …

The #1 reasons why most people suck at networking.

Every time I go to a networking event, I always think things will be different.

I'm going to meet a whole bunch of people who know what they are doing and make a lot of money from what they're doing.

Then I go home again -- realizing that no one has a clue on what they are doing.

They pass out business cards like a blackjack dealer.

They give you that fake smile.

They incessantly push their product.

But no is there to buy.  Everyone…

Do the one thing that none of your competitors have the guts to do. Earn a rabid and loyal following in the process.

In the last lesson, we learned how to master introducing yourself into any new Networking Event scenario by learning to apply Group Social Dynamics.  But once you're there, then what???

I meet people all the time who go into a Networking Group for the first time (or maybe a 2nd or 3rd time) and they were taught to set goals for that event.  Maybe it's to collect a certain …

Most people roll their eyes at your Elevator Speech.

Become memorable and a "Must Buy" brand to get willing buyers, credit card in hand.

So I went to another one of the typical networking events and this week the topic was...wait for it:

Elevator Speeches.

This guy spent the better part of an hour trying to help people craft a 15 second statement about your and your business that was supposed to magically make people want to jump up and pull their credit card out.

Before we go a…